La Vie by Ji Cheng
Ladies! We have another proud supporter. Not only of our feminine power but of our motto “We dress to live”…. or maybe it’s “We live to dress?” It’s all the same. Basically we agree, that FASHION IS LIFE.
We want to feel happy, original, fashionable and comfortable all at the same time…not so easy to find in the world of style, is it?
That’s about to change.
Although a fresh face to many, she is well recognized in the fashion industry overseas. Since La Vie’s founding back in 2002, Ji Cheng has succeeded in becoming one of China’s leading influential designers. Her collections are known for their blend of Chinese chic and modern wit, featuring elements of tradition tempered by intelligence and humor, which helps her to stand out from the rest. She sees great value in embracing one’s womanhood, contentedness, originality and the celebration of life. Her support for these values shines through her designs, often incorporating the character 喜( xi), which stands for happiness, into most of her designs.
This fashion and lifestyle brand, combines the essence of Chinese sophistication with contemporary tailoring. The brand resonates with the growing population of young, independent women within China and quite honestly all around the world, as innovators near and far are helping to advocate for the feminist movement.
After training at the Instituto Marangoni in Milan, Ji Cheng continued her education at labels like Basic Krizia and Missoni Sport.
Since launching her line, Cheng has been invited to participate in multiple international fashion week events such as the Nokia Complete Fashion Event in China and Thailand as well as various events in Singapore. She has since been recognized as one of China’s most sought after fashion designers and has been honoured with the Shanghai Creative Leaders Award and Hurun Fashion Pioneer Award.
In 2011, Ji Cheng presented her Haute Couture Collection Red Candle at Shanghai Fashion Week, as well as her ready-to-wear collection The Embroidery Lady in partnership with Johnnie Walker Gold at Shanghai’s Bund 18. ( Look out for future posts on these collections!).
“Design by Shanghai” an initiative that provides established Chinese designers exposure to international markets granted Ji Cheng the opportunity to show off her talents at London Fashion Week back in 2013. She was also selected as one of the leading mentors for Johnnie Walker’s Yulu/Quotation campaign. Ji Cheng contributed to the brand manifesto along with six other key opinion leaders in the fields of publishing, sociology, economics and business.
Oh yeah, and there’s one last thing……
She is openly supported by Angelica Cheung (the Anna Wintour of China), so I’m gonna go ahead and say she is doing alright.
Don’t forget to like my Facebook page Chinese Graffiti and follow me on Twitter at @CHNAGRAFFITI !
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